A 2027 BMW iX5 60 xDrive has turned up at a dealer loaded with Individual upgrades, and the spec sheet reads like a greatest-hits album of everything BMW charges extra for. Dravit Grey paint, 23-inch wheels, Tartufo leather, M Sport Package Pro, a 14.6-inch passenger display — this is a six-figure SUV before you even get to the window sticker.
The dealer video, posted by YouTube channel super car MO, captures a pre-production prototype that reveals just how far BMW intends to push the X5 upmarket. Those 23-inch wheels are a first for any X5 generation, priced at €3,150 in Germany. The Dravit Grey paint adds another €2,140, and both carry the Individual badge — BMW’s not-so-subtle way of saying “this costs more.
Inside, the Tartufo leather — a rich brown that BMW knows photographs beautifully — runs €5,460 in the German market. That single interior option costs more than many cars’ entire trim upgrades. Pair it with the Individual Clear & Bold trim, which blends real stone and crystal-glass accents, and the cabin looks less like a family SUV and more like a rolling jewelry box.
BMW is making every early X5 ship with that Clear & Bold trim during initial production months. It’s a smart play: flood social media and dealer lots with the most dramatic-looking version first, set the visual baseline high, then let customers discover the standard trim later.
The M Sport Package Pro brings blacked-out exterior accents, an illuminated kidney grille, and red-caliper M Sport brakes. The new M steering wheel comes standard with that package, though BMW offers a vertical-spoke alternative. You can even get it in white if you spec Smoke White leather — a combination that screams “I don’t have children.”
The 14.6-inch passenger display, borrowed from the facelifted 7 Series where it’s standard equipment, is optional here. Rear-seat passengers get pillows on the headrests and center armrest, four-zone climate control with its own touchscreen, and a Bowers & Wilkins surround sound system. BMW is clearly positioning this electric X5 as a credible alternative to the iX, which never quite won over traditional X5 buyers despite its technology.
Here’s the tension in this rollout: you can’t actually configure an iX5 yet. BMW’s European configurator went live with only the X5 40 xDrive gasoline and diesel variants. The electric model’s configurator won’t open until early October, and production at Spartanburg begins next month with combustion models leading the way.
The X5 40 xDrive and X5 40d xDrive go first. The iX5 60 xDrive, along with the X5 50e xDrive and X5 M60e xDrive plug-in hybrids, will follow on a timeline BMW hasn’t pinned down publicly.
So this loaded dealer specimen is a teaser — a physical configurator you can walk around but not yet order. BMW wants you to fall in love with the Tartufo leather and the 23-inch wheels before the pricing calculator is even available. By the time October rolls around and customers start clicking options boxes, they’ll already know what the dream build looks like.
The U.S. market adds another wrinkle: a rear-wheel-drive X5 40, a configuration that hasn’t existed in recent X5 history. BMW is clearly casting a wider net with this generation, stretching from a base rear-drive gas model to a fully loaded electric Individual showpiece.
The G65 X5 has changed dramatically inside and out, and BMW is betting that radical transformation sells. Showing up at dealers before customers can even place orders is either supreme confidence or carefully staged theater. Probably both.
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