Two trucks, two eras, one lot. A one-of-one 2027 Ram 1500 Rumble Bee SRT and a customized 2005 Ram 1500 SRT-10 will sell as a pair at Barrett-Jackson’s Las Vegas auction on September 11, with every dollar going to charity.
The date is no accident. The auction falls on the 25th anniversary of the 9/11 attacks, and the primary beneficiary is Folds of Honor, which funds educational scholarships for the families of fallen or disabled military members and first responders. Barrett-Jackson is waiving all fees and commissions so that 100 percent of the hammer price reaches the foundation.
A portion of the proceeds will also go to Hispanic charities through the UFC Foundation, timed to Mexican Independence Day weekend events UFC and Zuffa Boxing are hosting in Las Vegas and Glendale, Arizona, on September 12.
The newer truck is the headliner. The Rumble Bee SRT is the first retail-production build of Ram’s revived SRT lineup, a one-of-one spec finished in Molten Red Pearl-Coat and Diamond Black Crystal Pearl-Coat over satin black 22-inch wheels. Under the hood sits a supercharged 6.2-liter Hellcat Hemi V8 making 777 horsepower and 680 pound-feet of torque.
Ram claims a 3.4-second 0-60 time, an 11.6-second quarter mile, and a targeted top speed of 170 mph. That wasn’t enough. Direct Connection bolted on a 3.0-liter supercharger upgrade pushing output above 900 horsepower, added a Magnaflow cat-back exhaust and Brembo brake calipers.
Its partner on the block is a truck that never had to pretend either. The 2005 Ram SRT-10 carries an 8.3-liter V10 pulled straight from the Dodge Viper playbook, good for 500 horsepower. It still holds the Guinness World Record for the world’s fastest production pickup.
RealTruck and builder ProMotorsports, working with Ram, SRT, and Mopar Design VP Mark Trostle, gave it a yellow-and-black UFC-branded two-tone scheme, Viper-inspired graphics, PowerStep running boards, and a Pro X15 tonneau cover.
Selling them together is the move that makes this more than a charity gig. Barrett-Jackson charity lots routinely command massive premiums because wealthy collectors want the story as much as the hardware. Pair a truck that defines Ram’s performance future with one that defined its performance past, wrap it in a 9/11 anniversary tribute and a UFC celebrity push, and the bidding math changes fast.
Dana White will join Barrett-Jackson CEO Craig Jackson on the block to stoke the crowd. The winning bidder also gets a VIP UFC Experience at a future event of their choice.
Ram needs this kind of spotlight. The brand is asking buyers to pay real money for the new SRT trucks, with a $35,000 gap separating the cheapest and most expensive Rumble Bee configurations. Proving the truck can command six figures at auction, even for charity, sets a psychological anchor for what these machines are worth in the wild.
The auction is set for approximately 3:30 pm PDT on September 11 in the West Hall of the Las Vegas Convention Center. How high the bidding climbs will say a lot about whether collectors see the Hellcat-powered Ram as a future collectible or just another loud truck with a big number on the dyno sheet.
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