Ram just priced its entire Rumble Bee lineup, and the numbers tell a story about how serious Stellantis is about owning the muscle truck segment outright. The range starts at $62,790 for a 395-hp Hemi V8 and climbs to $97,790 for the supercharged Hellcat-powered SRT that rips to 60 mph in 3.6 seconds.
This isn’t one truck with a hot engine swap. It’s three distinct tiers of street-focused performance built on a purpose-modified frame, and that’s what separates this play from anything Ford or Chevy has attempted.
The base Rumble Bee runs a 5.7-liter Hemi making 395 hp. The mid-grade 392 bumps output to 470 hp for $72,790, with an optional Track Pack adding aero, suspension, and brake upgrades for $82,790. Then comes the SRT, packing the blown 6.2-liter Hellcat V8 with 777 hp, clearing the quarter-mile in 11.6 seconds at 116 mph.
Every Rumble Bee rides on a frame with a wheelbase chopped 13 inches shorter than the standard crew cab. The SRT gets dual-valve, semi-active Bilstein Damptronic Sky Shocks that adjust compression and rebound independently. This is not a parts-bin exercise with a crate motor dropped under a stock hood.
The closest competitor on paper is Ford’s $59,995 F-150 Lobo, but that truck starts with a naturally aspirated 5.0-liter Coyote V8 that needs a $10,250 Whipple supercharger kit to reach 700 hp. At that point you’re at $70,245 and still driving a conventional F-150 chassis with no frame or suspension rework to match.
Ram’s own TRX, the desert-bashing sibling, lists at $102,790 with Bilstein Black Hawk e2 adaptive shocks, remote reservoirs, and a Baja mode. The Rumble Bee SRT slots just below it at $97,790, sharing the Hellcat powerplant but redirecting all that engineering toward pavement rather than sand washes. Two trucks, same engine family, completely different missions.
The muscle truck concept has always been a short-run novelty. Ford’s supercharged SVT Lightning came and went across two generations. Chevy’s 454 SS lasted three model years.
Ram’s own Viper-powered SRT-10 was a glorious oddity that never spawned a lineup. What Ram is doing now is treating the formula as a full product line with entry, mid, and flagship price points. It’s the same ladder strategy automakers use for sedans and SUVs.
Whether the market actually sustains three tiers of street truck remains an open question. Stellantis is betting that buyers who once cross-shopped a Challenger Hellcat now want that experience with a bed and a tow hitch. The 3.6-second sprint time puts the SRT in supercar territory from a decade ago, wrapped in a shortened crew cab that weighs substantially more than anything wearing a Pirelli P Zero.
At $97,790, the Rumble Bee SRT undercuts the TRX by five grand while offering a fundamentally different driving experience. Ram is asking customers to pick their battlefield, asphalt or dirt, and backing each choice with dedicated hardware rather than shared compromises.
The order books are open. Production timing and allocation numbers have not been announced.
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