A lowered, widebody Ram TRX doing burnouts on street tires while UFC boss Dana White grins behind the wheel. That’s the scene Ram just dropped on Instagram, and it’s exactly as subtle as you’d expect from a brand that thinks 777 horsepower is a reasonable number for a pickup truck.
The teaser video, set to Guns ‘n’ Roses’ “Welcome to the Jungle,” is short on details and long on tire smoke. But the clues are unmistakable. The truck rides noticeably lower than the standard TRX, wears what appears to be an aggressive widebody kit, carries a low-profile sport bar, and sports a rear-mounted spoiler that echoes the old Viper-powered Dodge Ram SRT-10 from two decades ago.
The tires are the giveaway. Gone are the TRX’s trademark knobby off-road rubber. In their place, street-performance tires get absolutely shredded during a donut session.
Ram isn’t building another desert runner. It’s building a drag-strip menace disguised as a work truck.
Ram only just relaunched its Street and Racing Technology division with the 2027 Ram 1500 SRT TRX, a truck packing a new supercharged 6.2-liter V-8 making 777 horsepower. That truck was designed to dominate Baja-style terrain at triple-digit speeds. A street variant would flip the formula entirely, trading long-travel suspension and ground clearance for a chassis tuned to put power down on pavement.
The SRT-10 comparison isn’t accidental. That truck, produced from 2004 to 2006, was the last Ram pickup to wear an SRT badge before the TRX revival. It was a straight-line monster, a factory hot rod built because Dodge could and because a small, loud segment of buyers demanded it.
Ram appears to be filling that same slot again, except now with nearly double the horsepower.
Dana White’s involvement as “Rambassador” — Ram’s word, not mine — signals this is aimed squarely at the lifestyle-performance crowd. His presence in the teaser suggests this truck will get a splashy reveal tied to some kind of event, likely soon.
What Ram hasn’t said is when the reveal happens, what the truck will be called, or how much it will cost. The tagline — “Things are about to get loud” — is doing all the heavy lifting for now. Given that a standard 2027 TRX already sits in the six-figure neighborhood, a lowered, widebody, street-tuned variant could push well past that.
The timing is aggressive. Ford’s F-150 Raptor R still prowls the segment with its own supercharged V-8, but it remains an off-road-first machine. GM has nothing in this space.
A street-focused TRX would give Ram a truck with no direct competitor — a full-size pickup engineered not to crawl over rocks or blast through sand washes, but to roast rear tires at a stoplight.
It’s a niche product for a niche buyer. But Ram has made a career out of turning niche ideas into halo machines that sell the rest of the lineup. The Viper did it for Dodge. The Hellcat did it for the Challenger.
A street TRX could do the same for the Ram 1500, turning a truck showroom into a destination for people who care more about quarter-mile times than payload capacity.
Ram is betting that loud still sells. Based on the tire smoke in that teaser, they might be right.
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