Mercedes-AMG has reportedly pinned October 17, 2026, as the reveal date for its first ground-up electric SUV. The full-size machine is built on the dedicated AMG.EA platform and slated for a world premiere at The 140 Festival in Stuttgart.
The SUV is not a rebadged EQ. It is a clean-sheet AMG project, engineered entirely in Affalterbach’s orbit but expected to roll off the line at Sindelfingen, the plant Mercedes-Benz has already retooled for electric production. That factory shift alone tells you something about scale and ambition.
Customer deliveries are reportedly penciled in for early 2027, though no firm month has been confirmed. Mercedes-AMG has not officially acknowledged the timeline, and the company has declined to comment so far.
This SUV will be the second vehicle on AMG.EA, following the Mercedes-AMG GT 4-Door Coupe that was revealed earlier but still has not reached customers. That sedan set the tone for what AMG wants its electric future to feel like. The range-topping GT 63 4-Door carries 1,153 horsepower, up to 1,475 pound-feet of torque, an 800-volt architecture, a 106 kWh battery, and DC fast charging peaks above 600 kilowatts.
Whether the SUV matches those figures is unknown. AMG has confirmed nothing beyond broad strokes. A tri-motor layout is expected, along with axial-flux YASA motors and directly cooled battery cells shared with the sedan.
The bones are there. The question is what happens when you stack them inside a body that sits higher, weighs more, and fights physics at every corner.
AMG announced plans for this “super-SUV” back in November 2024, positioning it above the current EQE SUV and EQS SUV. Those models, built on the EVA2 platform shared with standard Mercedes EQ cars, never quite felt like AMG products at their core. They were conversions. This one is supposed to be different from the ground up.
The timing is tight. AMG still has not launched the GT 4-Door Coupe to paying customers, and now the brand is reportedly less than 18 months from unveiling a second AMG.EA model. If the platform works as promised, that cadence makes sense. If there are hiccups, two stalled flagships would be worse than one.
Stuttgart’s 140 Festival, hosted by the Mercedes-Benz Museum, gives the reveal a home-turf quality that product launches at auto shows lack. It is a controlled environment, a celebration of the brand’s heritage timed to introduce its most forward-looking machine.
Production at Sindelfingen instead of AMG’s traditional Affalterbach home base reflects the industrial reality of building EVs at volume. Battery pack logistics, paint shop capacity, and supply chain proximity dictate where cars get made now. Sentiment does not build cars.
The competitive landscape by late 2026 will look nothing like today. Porsche’s electric Cayenne is coming. BMW has the Neue Klasse SUV in the pipeline. Lotus has the Eletre already on the road.
Prototype test mules have been spotted wearing heavy camouflage, with reports linking them to advanced chassis technology. Suspension specs, steering details, and real-world range figures remain under wraps. AMG is keeping its cards close, which either signals confidence or the reality that final calibration is still underway.
Early 2027 deliveries, if they hold, would put this SUV in customer hands roughly two and a half years after AMG first floated the concept publicly. For a clean-sheet electric platform carrying a new powertrain philosophy, that is aggressive.
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