Devin Booker’s 1959 Chevrolet Impala convertible, the one he calls “Pretty Penny,” is about to roll down Woodward Avenue on August 15 with a pair of matching Nike sneakers dangling from the rearview mirror. That image tells you everything about where car culture lives right now: on your feet.
Chevrolet, Nike, and the Phoenix Suns guard announced the Book 2 collection, a four-sneaker lineup where each shoe pulls its color palette directly from one of Booker’s personal vintage Impalas. The model years stamped on each pair read like a collector’s wish list: ’58, ’59, ’62, ’63. Tongue tops mimic hood ornaments, and the packaging riffs on Chevrolet’s mid-century accessories boxes, kraft paper and teal-and-orange graphics included.
This is the second go-round. Last year’s Book 1 collection, built around Booker’s classic Chevy Blazers, sold out. That gave all three parties reason to come back with something deeper and more detailed.
The “Pretty Penny” drop lands first, with an early release at Burn Rubber in Royal Oak, Michigan, during the Woodward Dream Cruise. Fans can reserve pairs through SNKRS Pass starting August 14. A global release follows on August 26, with the remaining three shoes arriving in December 2026.
Booker, who grew up in Grand Rapids and Moss Point, Mississippi, keeps his growing collection of classic Chevys in a personal garage he calls “The Library.” The name suggests curation rather than accumulation, and the sneaker details back that up. These aren’t lazy co-brands with a bowtie logo slapped on a midsole.
The specificity matters here. Matching paint codes, mimicking chrome details, printing production years — it all suggests someone actually sat in those cars and studied them before sketching a shoe.
“Bringing together my Michigan roots and my passion for Chevy makes this project really special,” Booker said, offering the kind of quote that sounds rehearsed but tracks with everything he has done publicly with cars for years.
Scott Bell, vice president of Global Chevrolet, framed it as a brand moment. “Seeing Devin’s love for his Chevy collection inspire a custom sneaker isn’t just special, it’s a truly one-of-a-kind moment for our brand,” he said.
What Chevrolet gets out of this is access to an audience that might not walk into a dealership but will absolutely line up outside a sneaker shop. The Impala hasn’t been in production since 2020, and the models Booker collects haven’t rolled off a line in six decades. Yet here they are, generating buzz in a way no current Chevy sedan can.
The “Heartbeat of America” T-shirt bundled with the collection borrows from Chevy’s most effective advertising era, the late ’80s and early ’90s. It’s another signal that the brand’s most potent cultural currency lives in its rearview mirror.
The Woodward Dream Cruise, where roughly 40,000 vintage cars parade along 16 miles of Detroit-area boulevard, is the right stage. It is the one day a year where nostalgia becomes a participation sport, and dropping a limited sneaker into that crowd is smart targeting.
Three more shoes are still coming, and if the Book 1 sellout is any guide, the December releases will carry their own hype cycle. Booker’s garage reportedly still has room for more Impalas, and Nike still has colorways to burn.
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