Ayrton Senna spent his downtime the same way he spent his working hours: going fast. Between his three Formula 1 championships, the Brazilian legend retreated to beach houses in Brazil and Portugal, where jet skis and waverunners replaced open-wheel racecars. Archival footage shows he handled them with the same instinctive precision he brought to Monaco or Interlagos.
BRP clearly did its homework before slapping Senna’s name on a hull.
The Sea-Doo RXP X Senna 350 is a limited-edition two-seater draped in the green and yellow of the Brazilian flag, colors inseparable from Senna’s helmet livery. The famous double-S logo sits on the front and sides, flanked by two phrases pulled from the Senna brand playbook: “Seek Your Truth” and “Born to Win.”
Production is capped at 1,991 units, a nod to the year Senna clinched his third and final world title. Each machine carries a numbered plaque in the gauge cluster, because nothing says collectible like a serial number you can read while bouncing across open water at triple-digit speeds.
Under the bodywork sits a new Rotax 1630 ACE engine producing 350 horsepower. The entire watercraft weighs less than 800 pounds. BRP doesn’t publish acceleration figures, but RideApart clocked a similar Sea-Doo RXP X with 325 horsepower at 3.4 seconds to 60 mph.
Add 25 more horses to something that light, and you’re flirting with the 3-second barrier. That puts this jet ski in the same acceleration neighborhood as a Porsche 911 Turbo S. On water, without seatbelts.
Pre-orders are open through Sea-Doo’s website, though BRP has not committed to a delivery timeline. Pricing remains undisclosed, which is the universal luxury-brand signal for “if you have to ask.” The non-Senna version of the RXP X starts around $25,000, so expect the tribute edition to carry a healthy premium.
The collaboration runs through Senna Brands, the entity that manages the late driver’s commercial legacy. The licensing operation has grown steadily over the three decades since Senna’s death at Imola in 1994, attaching his name to everything from McLaren special editions to TAG Heuer watches. A high-performance watercraft fits the portfolio better than most brand extensions.
Senna actually used these things. He loved them. That authenticity is rare in the celebrity-licensing world, where the connection between name and product is often paper-thin.
BRP is betting that the overlap between Senna devotees and watercraft enthusiasts is large enough to move 1,991 units at a premium price. Given how quickly motorsport-adjacent limited editions tend to sell, that bet looks safe. The Senna name still moves product with a force that few racing legacies can match, even 31 years after his last race.
Whether buyers will actually ride these things hard or park them in climate-controlled garages as appreciating assets is another question entirely. Senna himself would have had the throttle pinned before the trailer hit the boat ramp.
Share this Story