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Porsche’s Radical Bet: Fewer Cars, Fatter Margins
Porsche sold 320,221 cars in 2023. By 2025, that number had cratered to 279,449. CEO Michael Leiters doesn’t seem particularly bothered by the decline — he’s betting he can make more money anyway. In a revealing interview with Germany’s Frankfurter…
Tesla Says Driver Hit 73 MPH Before Fatal Texas Crash
Seventy-three miles per hour on a residential street with a 30 MPH speed limit. The accelerator pressed to 100 percent. Still pressed after the car…
Jeep Cherokee Trailhawk Teased, Filling a Glaring Gap
Jeep just dropped a single image of the upcoming Cherokee Trailhawk, and even that sliver of information tells a bigger story than the automaker probably…
Tesla’s MEGAPOD Trademark Exposes Data Center Play
Tesla filed a trademark application for “MEGAPOD” with the USPTO, and the goods and services description reads less like an automaker’s filing and more like…
Ferrari Admits Forcing Luce on Buyers Would Backfire
Ferrari just said the quiet part out loud. The company’s Chief Marketing and Commercial Officer Enrico Galliera publicly acknowledged that forcing customers to buy the…
Ford’s Chrome Trim Is Cutting People: 548K Recalled
Ford Motor Co. is recalling more than 548,000 Expedition SUVs because the chrome trim on the center console can bubble, peel, and slice open the…
UK Drivers Are Getting More Skeptical of EVs, Not Less
Six out of ten British motorists say cost concerns are keeping them from switching to an electric vehicle. That number is moving in the wrong…
VW Uses China Factories to Crack Uzbekistan’s Car Boom
Volkswagen just opened a new front in its global sales war, and the supply line runs straight through Beijing. The German automaker announced its entry…
BMW’s New i3 Is Bigger Than the 3 Series It Replaced
The numbers don’t lie, and they don’t flatter. BMW’s Neue Klasse i3 sedan stretches 4,760 millimeters long, 47 mm more than the outgoing G20 3…
Jeep Cherokee Trailhawk Is Finally Coming Back
Jeep launched the sixth-generation Cherokee last year without its most capable trim. Now, the brand is finally confirming what enthusiasts demanded: the Trailhawk is coming…