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Honda’s Q1 Dip Hides a Massive Shift to Hybrids
American Honda moved 336,830 vehicles in the first quarter of 2026. The company calls that strong. The year-over-year math says otherwise: total sales dropped 4.2 percent, and March alone fell 12 percent. Both numbers are true, and the tension between…
Nissan Is Shrinking to Grow, and the Math Is Messy
Nissan sold 247,068 vehicles in the United States during the first quarter of 2026. That is 20,017 fewer than the same period last year, a…
Subaru’s March Sales Plunge 23% But the Real Story Is Worse
Subaru sold 54,674 vehicles in March 2026, a 23.5 percent decline from the same month a year ago. The company blamed the drop on “record-breaking…
Kia EV3 Hits the U.S. With 320 Miles and a $35K Gamble
Nearly two years after Kia first showed the EV3 to the world, the subcompact electric crossover is finally headed to American driveways. The 2027 model…
VW’s Hybrid Gamble Won’t Pay Off Until 2029
Volkswagen just committed to putting a hybrid powertrain in three of its most important American nameplates — the Atlas, the Tiguan, and the yet-to-be-revealed second-generation…
Hyundai Wants to Fight Bronco and Jeep on Their Turf
Hyundai didn’t tease a pickup truck at the 2026 New York Auto Show. It teased a whole empire. The Boulder concept, revealed Wednesday in a…
Subaru’s 420-HP Getaway Is Its Biggest EV Bet Yet
Four years ago, Subaru had exactly one electric vehicle — the underwhelming Solterra, a Toyota joint venture that barely registered in the market. Now the…
Subaru’s Wilderness Badge Goes Hybrid for the First
The Wilderness badge was supposed to be Subaru’s dirt-caked, fuel-be-damned answer to the overlanding crowd. Now it’s getting a hybrid powertrain. Subaru pulled the wraps…
Mercedes Risks Its Bestseller on a Full Electric Gamble
The GLC has been the best-selling Mercedes-Benz on the planet for years running, topping the brand’s global charts again in the first half of 2025.…
Porsche’s New Gas Cayenne Is a Bet Against the EV Future
Porsche just confirmed what the market has been screaming at it for two years: the combustion-powered Cayenne isn’t dying. It’s getting a full generational replacement.…