The price is $7,911. Not $7,900, not $8,000. Porsche picked a number that ends in its most famous model designation, slapped it on an espresso machine, and put a ducktail spoiler on top.
That spoiler is part of the cup holder. It is the most direct link between this coffee maker and the car it claims to honor, the 911 Carrera RS 2.7.
The machine is a special edition of La Marzocco’s Linea Micra. Porsche’s contribution is cosmetic: factory paint colors, Porsche fonts, red and green pressure gauge needles, “RS” and “2.7” badges on the dials, and a “One of 911” plaque on the side.
American buyers get two schemes, white and green or tangerine and black. Each is capped at 911 units.
Germany gets its own white and blue version, painted like the original RS 2.7. Only 150 exist. If you live in the United States and want the colors most closely tied to the car, you are out of luck.
Underneath the livery sits hardware La Marzocco already sells. A convertible portafilter runs single spout, double spout, or bottomless.
An app adjusts temperatures and schedules brew times. The water tank holds two liters, and there is LED lighting.
None of that is new to the Linea Micra. The Porsche premium buys the paint, the plaque, and the spoiler.
This is not the first round. Porsche’s previous espresso collaboration carried a $7,000 price and sold out in eight hours.
So the company did what any brand does after a fast sellout. It raised the price by $911.
The machine does not travel alone. A matching grinder, based on La Marzocco’s Pico, costs $2,125 before tax and comes in the same colors. It offers three memory settings, stepless grind adjustment, manual grinding, a magnetically adjustable portafilter, and a self-closing hopper.
Buy both and the bill reaches $10,036 before tax and shipping. For that you are making coffee at home, which is the part of this equation that usually saves money.
The catalog keeps going. A Porsche coffee aroma tin runs $135. Barista napkins cost $69, a number that suggests someone in the merchandising department enjoys their work.
Matching espresso cups come as a two-pack with saucers for $105. Cups in other designs sell individually for around $35.
Porsche is also selling miniature 911 Carrera RS 2.7 models finished to match the coffee machines. You can now own a scale model of a car painted to match an appliance that was painted to match the car.
Anyone who has watched Porsche’s lifestyle business grow knows this pattern. The brand has spent years teaching customers that the crest carries value on its own, on luggage, on watches, on sunglasses. Coffee is just the latest surface.
The RS 2.7 carries weight among enthusiasts for a reason. Its ducktail became one of the most recognized shapes Porsche ever bolted onto a 911. Here it holds cups.
Nobody is being misled. The spec sheet is honest, the production caps are published, and the price is printed in plain sight.
The only question is how quickly 911 buyers per color decide that a familiar La Marzocco with Porsche paint is worth the badge.
Last time, the answer came in eight hours. The clock on this batch is already running.
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