Polestar has unveiled initial details of its upcoming Polestar 7, a premium electric SUV aimed directly at rivals like the Porsche Macan Electric. It will become the brand’s first model manufactured in Europe, marking a significant step forward for the Swedish automaker.
Set to arrive in 2027, the Polestar 7 will serve as a spiritual successor to the Polestar 2 liftback. Although it won’t replace the Polestar 2 completely, the new model aims for a more SUV-focused design.
Polestar’s CEO, Michael Lohscheller, described the Polestar 7 as a crucial move into the “biggest and fastest-growing” segment of the electric car market. This means it will play an essential role in the brand’s ambitious plan to increase sales by 30-35% over the next few years.
Philipp Romero, Polestar’s head of design, assured EV enthusiasts that the Polestar 7 will carry forward the progressive and eye-catching design language the brand is known for. He emphasized that every Polestar has its unique selling point (USP), and the Polestar 7 will be no exception. However, specific design details remain under wraps.
The production site in Europe has not been confirmed yet, though Geely, Polestar’s parent company, is reportedly considering a new state-of-the-art plant in Slovakia.
A Changing Strategy Under New Leadership
Michael Lohscheller, former CEO of Opel, now leads Polestar following the departure of Thomas Ingenlath last year. Under his leadership, a revised strategy aims to streamline operations and improve profitability.
Lohscheller acknowledged that 2024 was a transitional year for Polestar. The company faces the challenge of balancing its cutting-edge product lineup with financial sustainability. Lohscheller aims to optimize sales channels and reduce costs.
While Polestar’s earlier EVs, including the Polestar 3 and Polestar 4, accounted for over 50% of last year’s new orders, the upcoming flagship vehicles promise a broader expansion of the lineup. This includes the Polestar 5, a sporty electric GT rivaling the Porsche Taycan, and the Polestar 6, a limited-run roadster.
The Road to Higher Sales Volume
The Polestar 5 is expected to make waves this year with its UK-developed performance engineering. Its high-performance nature has already been praised internally as an “amazing sports car.” Meanwhile, the Polestar 6, engineered to be an exclusive daily-driver roadster, will add a halo effect to the lineup.
These models, combined with the arrival of the Polestar 7, form a core part of Polestar’s mission to elevate its global EV market share. With sales ambitions aiming to grow by one-third, the company positions itself for significant expansion in the unpredictable but exciting EV landscape.
Polestar 7: What to Expect
While specific technical details about the Polestar 7 remain scarce, industry speculation hints at advanced electrification technology, premium materials, and standout performance—hallmarks of the Polestar brand.
The Polestar name is synonymous with a blend of sustainability and luxurious performance, offering electric vehicles that balance modern aesthetics with environmental responsibility. The Polestar 7 is expected to deliver on these expectations while expanding the brand’s appeal.
Although no official specs have been revealed for the Polestar 7, the chart below provides an early projection based on Polestar’s current offerings and market trends.
Feature | Expected Details |
---|---|
Range (EPA est.) | 300+ miles |
Powertrain | Dual-motor AWD |
Charging Speed | 200+ kW DC fast charging |
Technology | Enhanced driver-assistance and connectivity |
Rivals | Porsche Macan Electric, Audi Q6 e-tron |
Polestar’s vision remains clear: crafting exceptional electric vehicles that redefine expectations. As the automotive world gears up for 2027, anticipation for the Polestar 7 continues to grow.