The 2027 BMW 7 Series starts at $101,350, just $500 more than last year, and for that modest bump, buyers get what amounts to an entirely different car from the nose back through the cabin. BMW is calling it the most extensive mid-cycle refresh in the company’s history. After seeing the details, that claim is hard to argue.
The front end is unrecognizable. Vertically oriented kidney grilles now connect directly to new crystal headlights that stack rather than spread, tilting slightly forward in a subtle move that reshapes the car’s entire face. Hood lines swell toward the grille instead of away from it.
At the rear, longer taillights echo the Neue Klasse i3 and iX3, while a cleaner bumper tidies things up. Twenty-two-inch wheels hit the options sheet for the first time.
But the exterior is almost beside the point compared to what happened inside.
BMW ripped out the dashboard and started over. The 2027 cabin borrows directly from the Neue Klasse playbook: a Panoramic Vision display stretching pillar to pillar at the windshield base, a 17.9-inch asymmetrical center touchscreen, a 14.6-inch passenger display that’s a first for the 7 Series, and a square steering wheel. The Swarovski iDrive controller is gone, replaced by a rotating cylinder.
Rear-seat passengers keep their 31.3-inch theater screen, now upgraded with a built-in video call camera, 36 Dolby Atmos speakers, and an available digital rearview mirror. Amazon Alexa+ integration and wireless Apple CarPlay and Android Auto round out the connectivity side.
Under the hood, the turbocharged 3.0-liter inline-six gains 19 horsepower, now producing 394 hp and 398 lb-ft of torque. The i7 electric models get BMW’s Gen 6 round-cell battery technology, pushing WLTP range past 700 kilometers on base variants. Fast charging hits 250 kW, recovering roughly 200 km of range in ten minutes.
The 750e plug-in hybrid carries over its existing powertrain, with a diesel variant slated for later in the year.
More than 500 exterior color combinations are available, including a dual-finish two-tone that requires over three days of paint work per car. BMW clearly wants every 7 Series leaving the factory to feel bespoke.
Maximilian Missoni, BMW’s Vice President of Design, told journalists at the car’s reveal at Grand Central Terminal in New York that the Neue Klasse design language was “the most obvious match” for the 7 Series. He called the result “basically new” and, in a barely veiled jab at competitors, suggested this kind of mid-cycle overhaul is “only something BMW could do.”
That shot lands when you look across the aisle. Mercedes-Benz also refreshed the S-Class for 2027, but Stuttgart played it conservative with minor cosmetic tweaks, older-generation screen technology, and nothing approaching a philosophical rethink. BMW zigged hard where Mercedes barely zagged.
The 740 goes on sale mid-2026 at $101,350, with the all-wheel-drive 740 xDrive at $104,350. V8 details remain under wraps.
What BMW has done here is use a mid-cycle refresh as a trojan horse for a generational leap. The bones are the same G70 platform, but everything the driver sees and touches is not. That’s a bet that the Neue Klasse design language is strong enough to retroactively improve a car that was already selling, and a tacit admission that the pre-facelift interior, for all its drama, aged faster than Munich expected.
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