The 2027 BMW iX4 M60 xDrive showed up at AUTO ATHINA 2026 this week wearing matte Frozen Pure Red paint, 603 horsepower, and a quiet statement about where BMW thinks the car world’s attention has shifted. Athens, not Paris, got the world premiere.

That last part deserves a beat. BMW confirmed back in January it would attend the Paris Motor Show, then pulled out. Greece picked up the scraps, and those scraps turned out to be the hottest variant of a brand-new electric coupe-SUV. World premieres almost never land in Athens, but this one did because Paris lost its grip.

The iX4 M60 is the spiritual successor to the F98 X4 M Competition, which ended production in 2025 with no gas-powered replacement. That car made 503 hp. This one makes 603 hp from two electric motors without even wearing a full M badge.

It puts down 875 Nm of torque and hits 62 mph in 3.9 seconds, a full second quicker than the iX4 50 xDrive beneath it in the lineup.

Range is the trick BMW wants you to notice. The M60 keeps the same 108.7-kWh net battery as the iX4 50 xDrive and still manages 777 km on the WLTP cycle with efficiency tires. That is only 51 km less than the softer variant despite carrying 140 more horsepower.

It also beats the iX3 M60 by 23 km, even though that car shares the same platform but wears a taller, blunter roofline. The coupe shape earns its keep in the spreadsheet, not just the showroom.

Below the beltline, the iX4 is functionally identical to the iX3. Same length, same wheelbase, same width, same bumpers. The difference starts at the roofline, which slopes to a small decklid spoiler instead of the roof-edge unit the old G02 X4 used.

Every iX4 ships with M Sport trim as standard. The M60 layers on an electronically controlled rear differential, adaptive M suspension with bespoke spring and damper calibration, retuned variable-ratio steering, and M Sport brakes. Wheels are 21 inches standard, 22s optional.

The optional M Yellow Lights, with three light elements mimicking the M logo stripes, trace their lineage to BMW’s Le Mans prototype. It is a neat visual trick on a vehicle that will spend most of its life in suburban traffic.

Inside, BMW offers M Sport seats with massage and illuminated logos alongside the Panoramic iDrive system and its 17.9-inch central touchscreen. Standard fare for a car that will likely land north of $70,000 when BMW finally names a US price.

Pricing remains undisclosed for the M60. The iX4 50 xDrive starts at $66,200 before destination in the US and €75,900 in Germany, with the lower-spec iX4 40 xDrive at €70,900. Both of those variants launch in March 2027, with the M60 following later that year.

Every iX4 rolls off the line in Debrecen, Hungary, sharing production space with the iX3. BMW has also hinted this is not the ceiling. A full electric X4 M is expected to borrow quad-motor hardware from the upcoming electric M3, which would push output well past the M60’s numbers.

One figure BMW has conspicuously withheld is cargo volume. On a vehicle whose entire reason for existing is a sloped roofline carved from its boxier sibling, the amount of usable trunk space it sacrifices is the number that matters most to anyone actually cross-shopping. BMW seems content to let the horsepower do the talking for now.