Jeremy Clarkson showed up in Tuscany last weekend with a custom Jaguar F-Type wrapped in body panels made from flax he grew on his own farm. The car, dubbed the Flax-Type, appeared at the Villa La Massa Excellence event before anyone was supposed to see it. It even picked up a trophy.
The one-off roadster is the centerpiece of an upcoming Amazon Prime special called “Jeremy Grows a Car: A Clarkson’s Farm Special,” set to premiere globally in 2027. The premise is exactly what it sounds like. Clarkson cultivated materials on his 1,000-acre Diddly Squat Farm in Oxfordshire and turned them into a car, or at least the skin of one.
The donor is a pre-facelift Jaguar F-Type with the supercharged 3.0-liter V6, good for 380 horsepower and rear-wheel drive. The mechanicals stayed. Everything you can see and touch changed.
Ian Callum designed the new bodywork. That detail alone elevates this from celebrity stunt to something worth paying attention to. Callum created the original F-Type during his tenure as Jaguar’s design chief and recently penned a reborn XJ220 through his own studio. He knows the bones of this car better than anyone alive.
The composite panels are made from flax fiber, a material that has been gaining traction in motorsport and lightweight construction for its strength-to-weight ratio. Callum gave it a redesigned front bumper with aero flaps, sculpted cutouts, and wide fender extensions front and rear. Bronze five-spoke alloy wheels sit under it all, wrapped in high-profile rubber that suggests this thing actually gets driven on farm roads.
The paint appears to be Tonga Green. A small tractor emblem sits on the body. The tailgate reads “Flax-Type.”
Inside, the exposed two-seat cockpit uses tan leather sourced from Clarkson’s livestock, carpets woven from wool off his sheep, and tweed inserts. Tractor logos are embossed into the headrests. It is exactly the kind of aggressively on-brand detail you would expect from someone who has turned farming into prime-time entertainment.
YouTuber Varryx caught footage of the car in Italy before Amazon could stage its own reveal, which is the sort of leak that probably delights Clarkson more than it irritates him. Social media response was mostly warm, though some commenters took issue with the wheel choice and noted fitment gaps around the front bumper. Fair enough. This is a one-off built partly from crops.
The timing is hard to ignore. Jaguar just unveiled the Type 01, a radical electric GT that polarized the brand’s traditional audience so thoroughly that it became a punchline before it became a production car. Clarkson rolling into an Italian concours with a flax-bodied, V6-powered F-Type feels like a response, even if it technically is not one. One version of Jaguar’s future is algorithmic and battery-powered. This one grew in a field.
Whether the Flax-Type is a genuine proof of concept for sustainable materials in coachbuilding or an elaborate setup for television comedy probably depends on how seriously you take Clarkson. But Callum’s involvement suggests there is real engineering underneath the gag. The man does not lend his name to jokes.
No word yet on what the conversion cost. Given Clarkson’s track record, the reveal of that number will be its own episode.
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