Chrysler has pressed pause on its much-anticipated electric crossover project, signaling a significant shift in the automaker’s strategy. Suppliers received a clear directive to “immediately suspend all spending” related to the development of the vehicle, codenamed C6X, as part of Chrysler’s broader assessment of its future in the EV market.
The electric crossover project, initially spurred by the Airflow concept introduced at CES 2022, was seen as a critical turning point for Chrysler’s transition to electric vehicles. Less than 18 months after its reveal, the Airflow program was shelved. Instead, Chrysler replaced it with the C6X initiative, which has now also been frozen.
Chrysler Airflow Concept Front View
The Chrysler Airflow Concept, unveiled in 2022, was thought to lead the company into its EV future.
Leadership Speaks on the Pause
In a statement, CEO Chris Feuell shared that Chrysler is currently reevaluating its market strategy and consumer priorities. The automaker insists the electric crossover isn’t canceled but rather delayed indefinitely. Ralph Gilles, Stellantis’ head of design, further hinted at Chrysler’s ambition to step away from traditional designs and past concepts, such as the Airflow.
“We want something entirely fresh—beyond what you’ve seen before,” Gilles said in a previous interview. This bold direction aligns with the Halcyon concept debuted earlier this year, potentially previewing Chrysler’s next wave of design innovation.
Chrysler Halcyon Concept Rear View
A futuristic take on Chrysler’s vision: the Halcyon Concept.
The Bigger Picture for Chrysler
The decision to halt the electric crossover comes as Chrysler faces considerable challenges. Sales in the U.S. dropped 7% in 2023, with the brand moving just 124,683 vehicles. Its current portfolio is limited to the Pacifica minivan and its Voyager variant—effectively two versions of the same product.
Despite these obstacles, optimism remains within the company. Chrysler is preparing for its centennial in 2025 with promises of a refreshed Pacifica in 2026, followed by a new crossover and potentially another vehicle inspired by the Halcyon concept.
Feuell has underscored that the new lineup will align with “the evolving needs and wants of customers,” suggesting the automaker is looking to better match market demands before making any major investments.
While few official details exist for the paused crossover, here’s a glimpse of what was anticipated based on industry trends and previous concepts:
As Chrysler continues to refine its strategy, all eyes will be on how the automaker plans to reinvent itself in an increasingly competitive EV market.