BMW 3 Series G50 Design Front View
BMW remains steadfast in its approach to car design. The brand believes electric vehicles (EVs) and internal combustion engine (ICE) cars should look alike. Models like the i3, i8, and the recent iX stand out as exceptions. Otherwise, BMW focuses on aligning design language across its lineup, regardless of what powers the vehicle. Minor design details, such as closed kidney grilles or “i” badging, are the only giveaways distinguishing EVs from gas-powered cars.
The Neue Klasse era continues this design continuity. BMW plans for its future cars to look nearly identical irrespective of the powertrain underneath. Some subtle differences may emerge, including shorter front ends for EVs, given the absence of a combustion engine. This design philosophy runs counter to BMW’s competitors, many of whom embrace entirely different aesthetics for their EVs.
Neue Klasse Electric Sedan Prototype
Speaking to automotive media, Frank Weber, BMW’s Chief Development Officer, criticized competitors for their design strategies. He stated that creating distinct designs for EVs is one of “the biggest mistakes.” This comment seems directed at brands like Mercedes-Benz, whose EQ lineup adopts a design style separate from its conventional models. Mercedes has faced criticism for its egg-shaped EV designs, which differ significantly from its gas-powered counterparts.
Weber emphasized BMW’s commitment to ensuring “no difference” in design between ICE and EV models. He argued that segregated designs make EVs appear futuristic while making ICE cars look dated. Such an impression is something BMW prefers to avoid. For instance, early glimpses of the all-electric i3 sedan reveal it closely resembles the upcoming G50 3 Series.
Looking ahead, BMW seems poised to apply this unified design ethos further. The striking iX, one of BMW’s standout electric SUVs, may soon be discontinued. Instead, BMW appears to be shifting its focus toward a fully electric version of the next-generation X5 (G65), known potentially as the iX5. This model may serve as a direct successor to the iX while maintaining design harmony across similar ICE models. Additionally, the iX5 is tipped to become BMW’s first hydrogen-powered consumer vehicle, slated for a 2028 release.
BMW’s approach reflects its long-term vision: simplifying its brand identity while embracing next-generation technologies seamlessly.