Roush just rolled out its 2027 Super Duty package for the Ford F-250 and F-350, and it will cost you $21,399 on top of whatever you paid for the truck itself. For that money, you get 35-inch tires, a revised suspension, slotted brake rotors, and enough decals to wallpaper a garage. What you do not get is a single additional horsepower.
That’s a strange omission from a company that literally made its name extracting more power from Ford products. Jack Roush built an empire on making Mustangs faster. His company tuned engines for NASCAR. Now, on a truck where the 6.7-liter Power Stroke diesel practically begs for a tune, Roush left the powertrain completely alone.
The hardware list is decent enough if you look at it as a suspension and cosmetics job. Roush’s Performance Suspension System claims to improve handling and stability without hurting the truck’s towing capacity. The 20-inch gloss-black wheels wear General Grabber A/TX all-terrain rubber.
A shortened front air dam adds clearance for off-road use, though Roush hasn’t actually published any revised approach angle or ground clearance numbers. That’s an odd thing to leave out when you’re marketing something as more capable off pavement.
Then there’s the visual side, which is where most of the money apparently went. A gloss-black illuminated grille dominates the front. Color-matched fender flares with integrated accent lighting stretch along the sides.
Diode Dynamics flood lights sit in the rear bumper, with optional ditch lights for the truly adventurous. Rocker graphics, hood graphics, door graphics, a roof banner, an American flag decal, a Jack Roush signature graphic, and massive Roush lettering across the tailgate all come standard. If that somehow feels restrained, there’s an optional Signature Graphics Package with silver or red accents.
Inside, the changes are mercifully quieter. Carbon-fiber trim, branded floor liners, custom key fobs, and a serialized console badge are included. A Premium Roush Leather Interior is available for extra money, and so is a Roush Ready Package that adds a locking center-console vault and an off-road utility kit.
The math here is worth sitting with. A 2027 Ford F-250 Lariat starts around $62,000 before options. Spec it the way most buyers do and you’re well past $70,000.
Stack the Roush package on top and you’re looking at a truck that could crest $90,000 without breaking a sweat. For a vehicle that makes exactly the same power as the one sitting next to it at the dealership.
Heavy-duty trucks left the affordable-workhorse category behind years ago. The F-250 Platinum already pushes six figures. Roush is simply following the money, selling identity rather than performance to buyers who treat their trucks as lifestyle accessories.
It works, too. Roush wouldn’t keep offering these packages if they didn’t sell. The appetite for personalization in the heavy-duty segment is real and growing, even when the upgrades are skin-deep.
But for a brand built on the dyno, the absence of any engine work feels like a missed opportunity. Aftermarket diesel tuners have been pulling serious gains from the Power Stroke for years. Roush has the engineering talent to do it right and the brand credibility to warranty it. Instead, the company chose stickers and lighting.
The 2027 Roush Super Duty is available now through authorized dealers. Whether buyers will care about the horsepower gap or simply enjoy the look remains an open question that the order books will answer soon enough.
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