Lamborghini has filed two new names with the European Union Intellectual Property Office: Atrevido and Delirio. Neither one is attached to an announced car.
The filings sit in the category for passenger cars and motorized land vehicles. They name no model and no program. Sant’Agata is placing a bet and keeping its cards face down.
The paperwork also covers electronics, scale models, clothing, and toys. That is the merchandise tail every poster car drags from the showroom to the gift shop, and it proves nothing about a production date.
It does fit how Lamborghini has locked down names before committing to them in public. The company buys the land first and decides later what, if anything, gets built on it.
Atrevido is Spanish for “daring” or “bold.” It was also the name of a pale, spotted Osborne bull that fought at Madrid’s Las Ventas in 1966. The brand’s oldest naming habit is still alive and still filing paperwork.
The name has floated near Lamborghini before. A former design director used Atrevido for a student concept in 2014, so this filing is less a fresh idea than a dusted-off one.
Delirio is a different animal, or rather no animal at all. It means “delirium” in both Italian and Spanish, and in everyday Italian it can describe a crowd losing its composure. It has no documented bullfighting connection.
That break from tradition is worth watching. Lamborghini rarely steps outside the bullring for its names, and the ones that do tend to land on cars meant to be loud about being different.
Timing is where the history gets useful. Lamborghini filed the Revuelto name in Italy and the EU on May 25, 2022, and the V12 hybrid flagship debuted roughly ten months later. That is the fastest precedent on the books.
The sharper lesson came in April 2025. Lamborghini filed Fenomeno and Armero on the same day, a matched pair heading into the same system.
Fenomeno became a real car within months. It arrived as a 30-unit Few-Off, the kind of car that sells out before most people learn it exists.
Armero went nowhere. It has not appeared on anything since.
Two names, one filing date, one car. That is the exact coin Atrevido and Delirio are now spinning on.
CEO Stephan Winkelmann has already warned against reading too much into the registry. He has said a trademarked name does not automatically point to a specific product in the short term.
The Temerario Sterrato chatter shows how fast that caution gets ignored. A name starts circulating, the internet builds a car around it, and the company confirms nothing.
Lamborghini has been busy enough to keep the speculation fed. The Temerario has picked up a titanium Akrapovič exhaust and a two-tone Tettonero edition, while the Revuelto has spawned two one-offs with a Saudi Arabian twist.
A brand that churns out specials at this pace needs a deep bench of names. Some will be sold for millions. Others will sit in a database protecting nothing but a word.
For now, both filings exist only in the EU, with no matching US application on record. If that second filing comes, it will be the clearer tell.
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