Ford just stuffed the Raptor’s 3.0-liter EcoBoost V6 into a Bronco wrapped in leather saddlebags designed by a company that charges $199 for a button-down shirt. The 2027 Bronco Filson is the most aggressively lifestyle-branded factory off-roader Detroit has ever produced. It will almost certainly sell out before most people figure out how to pronounce “Filson” correctly.
The partnership pairs Ford with the Seattle-based premium outdoor apparel brand, and the result is a truck that treats the old Eddie Bauer trim level like a quaint memory. Standard equipment includes the Sasquatch package with HOSS 3.0 suspension and 35-inch Goodyear tires. The interior gets quilted leather, a grained and wrapped dashboard, ventilated front seats, and heated rear seats, a first for any Bronco.
Then there are the saddlebags. Finely stitched, made from water- and dirt-resistant materials, they’re fastened to door panels, mounted on front seatbacks, and tucked into the rear cargo area. Some are detachable, which Ford says lets fishermen carry pre-tied flies or hikers pack a first aid kit. No other factory four-wheel-drive offers anything like this level of curated outdoor cosplay from the showroom floor.
Under the hood, the numbers are serious. The 3.0-liter twin-turbo V6 makes 418 horsepower and 440 pound-feet of torque, tuned specifically for this application according to Ford. That makes the Bronco Filson only the second Bronco after the Raptor to carry this engine. A 10-speed automatic is the only transmission.
Ford also addressed one of the sixth-generation Bronco’s most persistent complaints: road noise. Acoustic glass and improved seals for the doors and roof reportedly cut perceived wind noise by 20 percent compared to a 2021 model. Anyone who rode in those early trucks knows that bar was sitting on the ground. A new Bang & Olufsen stereo upgrade handles whatever the insulation doesn’t.
Color options include an exclusive Field Green Metallic alongside Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. The inevitable Filson First Edition adds Iron Sands Copper Metallic paint, a unique fender badge, a serialized plaque, and Filson-inspired cargo storage bags for buyers who need their trucks to feel numbered and special.
Ford hasn’t released pricing, and that silence is strategic. A Bronco Raptor already starts around $96,000, and this rig shares its powertrain while layering on premium interior materials and a co-branded identity that screams affluent weekend warrior. Approaching six figures feels like a safe bet.
The real calculation here is simpler than horsepower or torque curves. Ford knows exactly who buys these trucks. They’re the same customers filling garages with overlanding gear they’ll use twice a year, the ones who see a heritage outdoor brand on a dashboard and feel something close to validation.
The Bronco Filson doesn’t need to conquer the Rubicon. It needs to conquer the valet line at a Whitefish, Montana, steakhouse. And it will.
Ford will move every unit it builds because the market for expensive trucks dressed in aspirational branding has no ceiling right now. Toyota and Yeti haven’t teamed up yet, but someone in Plano is probably making a phone call this week. The 2027 Bronco Filson is rolling proof that the outdoor lifestyle industrial complex has fully merged with the truck business.
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