Two years after the Type 00 concept sent the internet into convulsions, Jaguar has finally named the production car that will decide its future. It’s called the Type 01, and it’s bringing a tri-motor powertrain with over 986 horsepower and 958 pound-feet of torque to a fight where the brand has zero margin for error.
The naming logic is straightforward, maybe the most straightforward thing Jaguar has done since this reinvention began. Zero for zero emissions. One for the first car of a new era.
The “Type” prefix reaches back to the C-type that won Le Mans on debut and the E-type that Enzo Ferrari allegedly called the most beautiful car ever made. Jaguar is borrowing from its own mythology, which is either inspired or desperate depending on how much you believe in what comes next.
What comes next is a four-door electric GT with a price tag reportedly starting around $130,000. That plants the Type 01 squarely in territory currently owned by the Porsche Taycan Turbo GT, the high-end Tesla Model S Plaid, and the upcoming Audi and BMW electric flagships. Jaguar hasn’t sold a car people actually lined up for in years, and now it’s asking buyers to spend six figures on a brand that voluntarily went dark.
The teaser image released alongside the name confirms at least one thing: the polarizing design language of the Type 00 concept is making it to production. A thin horizontal bar stretching across the hood-to-windshield junction is visible in the shot, along with the reimagined leaper logo that replaced the classic jumping cat with something more abstract. Love it or hate it, Jaguar isn’t hedging. The design that caused outrage in 2024 is the design you’re getting in 2027.
Camouflaged prototypes will appear in Monaco ahead of the Formula E race, a venue choice that tells you exactly who Jaguar thinks its customer is. Not the suburban dad cross-shopping a BMW iX. The Monaco crowd, the people who buy $130,000 cars the way others buy watches.
The full reveal is slated for later this year, roughly on schedule after a delay pushed the car from its original 2025 timeline. Jaguar parent company JLR has poured billions into this transformation, killing off every combustion Jaguar model to go fully electric and fully upmarket. There is no Plan B sitting in a drawer somewhere. If the Type 01 doesn’t land, the Jaguar brand as a going concern becomes a very uncomfortable boardroom conversation.
Nearly 1,000 horsepower from three motors puts the Type 01 in hypercar-adjacent territory, at least on paper. Whether Jaguar can match that with the chassis dynamics, build quality, and ownership experience that six-figure buyers demand is the real question. Specs don’t sell luxury cars. Desire does.
Jaguar has been here before, in a sense. The original E-type debuted at the 1961 Geneva Motor Show and stunned the world. It was beautiful, fast, and half the price of its competitors.
The Type 01 will be none of those things in relative terms. It’s expensive, it’s deliberately provocative rather than classically gorgeous, and its competition is fierce. But Jaguar is betting that audacity itself is a selling point, that there’s a buyer tired of the German defaults who wants something that feels genuinely different.
That’s a serious wager from a brand running on fumes and heritage. Monaco seems like the right place to start making the case.
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