A ladder-frame SUV wearing bright green accents and packing a factory tow bar might not sound like headline material, but Ford Australia just played a quiet hand that tells you exactly where it thinks the money is. The 2027 Ford Everest Wolftrak, priced from AU$73,000 (about US$50,900), replaces the limited-edition Wildtrak trim and extends a nameplate previously reserved for the Ranger pickup into SUV territory for the first time.

The Wolftrak sits mid-pack in the Everest lineup, slotted above the Active and Sport but below the off-road-focused Tremor and the leather-lined Platinum. Its draw is a mix of cosmetic distinction and towing hardware that Ford clearly believes hits a sweet spot for Australian buyers who want capability without paying Tremor money.

On the outside, Zest Green accents frame the grille and appear on optional 17-inch alloy wheels. A new body color called Traction Green, borrowed from the Ranger Super Duty, is the attention-getter, though Shadow Black and Command Grey keep things quieter for those who prefer it. The honeycomb grille pattern, matte black 20-inch wheels, and Wolftrak badges on the doors and tailgate round out the visual changes.

Inside the seven-seat cabin, that green theme carries over to the dashboard, door cards, and leather seats. The equipment list runs deep for the price: a 12-inch infotainment screen, 8-inch digital gauge cluster, heated and ventilated front seats, 10-way power driver’s seat, and Ford’s Pro Power Onboard inverter.

What separates the Wolftrak from trims above and below it is the towing package. A factory-fitted tow bar, integrated trailer brake controller, trailer connection alarm, Pro Trailer Backup Assist, and Blind Spot Monitoring with trailer length coverage all come standard. That 3,500 kg (7,716 lb) towing capacity is not just a spec sheet number here. Ford wants owners to actually use it the day they drive off the lot.

Two turbodiesel powertrains are on offer, both paired with a 10-speed automatic and standard four-wheel drive. The base engine is a 2.0-liter four-cylinder bi-turbo making 207 hp and 369 lb-ft of torque. The step-up 3.0-liter V6 turbodiesel pushes out 247 hp and 443 lb-ft. That V6 Wolftrak starts at AU$79,990 (US$55,800), which happens to be exactly what Ford charges for the Tremor, a model that adds uprated suspension but shares the same V6.

Pricing two different trims identically is either a mistake or a deliberate fork in the road for buyers. Ford seems to be betting that a meaningful number of customers would rather have towing gear and green stitching than beefier shocks and Raptor-style attitude.

The Everest does not exist in the U.S. market, but it thrives in Australia where body-on-frame SUVs remain deeply relevant. Its primary competition is the Toyota Land Cruiser Prado, a nameplate that carries decades of outback credibility. The Isuzu MU-X, GWM Tank 500, and the soon-to-return Mitsubishi Pajero also crowd this space.

Ford is also offering a no-cost wheel swap: buyers can ditch the 20-inch alloys for 17-inch wheels with all-terrain tires and those Zest Green inserts. That kind of option, free of charge, tells you Ford knows exactly who is buying this truck. They are not mall runners. They are people who tow boats to launch ramps on unsealed roads and need rubber that can handle it.

The Wolftrak is available to order now in Australia. Whether the nameplate migrates to other Ranger-based products, or to other markets entirely, Ford has not said.