Mate Rimac isn’t going anywhere — but he is handing off the day-to-day running of one of his companies. Rimac Technology, the Croatian firm’s Tier 1 EV supply arm, has appointed Nurdin Pitarević as its new chief executive officer, effective immediately.
Pitarević joined Rimac in 2024 as chief operating officer, bringing with him 12 years of experience at Continental, Europe’s largest automotive supplier. He spent nearly five years there as director of operations for hybrid electric vehicles, which gave him deep roots in high-volume supply chain management.
That background proved vital as Rimac Technology pushed through what the company describes as a period of rapid industrialization and operational scale-up. Under his watch as COO, the company transitioned multiple programs from prototype into series production. It also delivered tens of thousands of battery and powertrain systems to global OEM customers last year — a milestone the company called a record.
Rimac Technology is not the glamorous side of the Rimac empire. There’s no Nevera here, no Bugatti Tourbillon. What there is, however, is serious industrial business: battery systems, e-axles, electronic control units, and powertrain components supplied to automakers including BMW, Porsche, Hyundai, and Bugatti.
That’s a client list that demands flawless execution at scale. “Nurdin has proven himself as an exceptional leader during his time as COO and as my deputy in leading Rimac Technology,” said Mate Rimac. “I have full trust in Nurdin to lead Rimac Technology through its next phase of growth and to continue building a world-class Tier 1 organization.”
Stepping into Pitarević’s former role as COO is Marko Brkljačić, who served as deputy COO for the past two years. Before that, he held senior strategic positions within Rimac Automobili, including chief of staff and head of strategic projects. Prior to joining Rimac, he had executive experience at Tokic Limited, a major Croatian auto parts distributor with more than 120 locations.
“Rimac Technology is at a point where operational excellence must scale seamlessly with ambition,” said Brkljačić. “Our focus is on ensuring consistent execution, empowered teams, and systems that support long-term, repeatable success across all programs.”
As for Mate Rimac himself, he retains the title of president of the Rimac Group, which holds 100% ownership of Rimac Technology and 55% of Bugatti Rimac. He also remains CEO of Bugatti Rimac, the parent company of both Rimac Automobili and Bugatti. His focus shifts more squarely to the hypercar side of things — the part of the business that carries his name on a 1,900-horsepower electric missile.
Rimac Technology enters 2026 with its Croatian campus running at full capacity across multiple shifts, with five new production lines already underway. The company is also pushing forward with next-generation solid-state battery technology, developed in collaboration with an undisclosed global technology partner. It is also in advanced discussions with several OEMs on new programs spanning both pure-electric and hybrid powertrains.
Pitarević has outlined a strategic roadmap stretching to 2030, centered on advanced electrification, AI-enabled operations, and sustainable industrial growth. The ambition is straightforward: transform Rimac Technology from a high-performance niche supplier into a mainstream Tier 1 force capable of competing with the Continentals and Boschs of the world — only with a little more flair.
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