The automotive world is shifting towards interiors dominated by screens, and BMW is at the forefront of this transition. With the introduction of iDrive X, the German carmaker is unveiling massive displays aimed at catering to the growing demand for highly interactive user experiences. The centerpiece? A colossal 17.9-inch touchscreen that will define the in-car experience of future BMW vehicles.
Gone with it is the iconic iDrive rotary controller. After its two-decade-long presence, this hallmark feature is being phased out across BMW’s lineup. The decision marks a bold departure from tradition in favor of touchscreens and advanced voice commands.
Close-up view of BMW’s 17.9-inch touchscreen interface
BMW’s internal studies reveal a clear trend: drivers are increasingly interacting with their vehicles via touchscreens, sidelining the rotary knob. This evolution in user behavior makes the continued use of the physical controller less relevant. Additionally, BMW has optimized many of its native apps to better suit touch inputs, further driving this shift.
The customizable widgets of iDrive X offer faster and more intuitive access to functions, an improvement facilitated by the larger display. The three-inch increase in screen size compared to the outgoing models ensures a smoother interface experience.
Gesture controls, once a novel feature in BMW models, are also being axed due to low adoption rates. While the tech caught attention when it debuted, modern voice command systems have evolved significantly and are now more convenient for drivers. This reduction simplifies the user interface overall.
Driver interacting with modern BMW touchscreen
Interestingly, this isn’t the first time BMW has moved away from the iDrive controller. Some of the brand’s entry-level models, such as the X1, X2, 1 Series, and 2 Series Gran Coupe, have already ditched the knob due to their front-wheel-drive architecture. Even on larger models, these changes will soon become universal. The recently launched BMW X3 (G45) is expected to be the last new model to feature the rotary controller, a feature first introduced with the 2001 BMW 7 Series (E65).
The design evolution of BMW’s interiors has deep roots. The ZBF concept of the mid-1990s, unveiled only a few years ago, showcased an early rendition of what would later evolve into the iDrive system. It’s remarkable how far the brand has come in its pursuit of redefining the driving experience.
For fans of physical controls, the departure of the iDrive knob may evoke a sense of nostalgia. Yet BMW’s clear focus is on pushing boundaries and embracing technology that ensures a seamless and modern experience for its drivers.
The iDrive controller is more than just a button lost in the annals of BMW history; it’s a symbol of an era of innovation. But as BMW looks ahead, the focus is clear: seamless digital integration and user comfort remain at the core of its future interiors.
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