Toyota doesn’t build cars at Yamashita Pier. It projects Gustav Klimt onto warehouse walls.
THE MOVEUM YOKOHAMA by TOYOTA GROUP, an immersive art exhibition occupying 1,800 square meters of a converted pier shed in Yokohama’s waterfront district, just had its run extended from March 31 to June 28, 2026. The company says it may push the dates even further.
The exhibition opened December 20, 2025, in Shed No. 4 at Yamashita Pier. It wraps visitors in floor-to-ceiling projections of fin de siècle Viennese art — Klimt, Egon Schiele, the whole tortured golden crew — alongside a sound-and-visual program called ONE MOMENT. A separate special exhibition features sculptural reproductions from the Grand Palais Atelier de Moulage in Paris, backed by the French Embassy.
Adult tickets run 3,000 yen online, 3,800 yen at the door. Kids under school age get in free. Toyota has also bundled regional collaboration tickets pairing museum admission with a ride on the SEA BASS sightseeing boat or entry to Yokohama Marine Tower’s observation deck.
This is Toyota Group money at work — not Toyota Motor Corporation alone, but the broader keiretsu. The supporter list reads like a civic booster’s dream: the City of Yokohama, the Asahi Shimbun, J-WAVE, Kanagawa Shimbun, and both Kanagawa Toyota Motor Sales and WEINS Toyota Kanagawa. Epson Sales Japan and TMONET provided tech support. The Agency for Cultural Affairs cooperated.
It’s a curious investment for an industrial conglomerate navigating the most expensive technological pivot in automotive history. Toyota is simultaneously ramping battery-electric vehicle production, defending its hybrid fortress, pouring billions into solid-state battery research, and fighting a PR war over its pace of electrification. And here it is, staging an immersive Klimt show on the Yokohama waterfront.
But the logic isn’t hard to find. Toyota has been signaling for years that it sees itself as a “mobility company,” not just a carmaker. Chairman Akio Toyoda has pushed the narrative relentlessly. THE MOVEUM’s own tagline promises “MOVE” experiences — mobility and emotional impact in one package. It’s brand architecture dressed in gold leaf.
Japan’s automakers have long understood the soft power of cultural patronage. Honda sponsors orchestras. Mazda runs a museum in Hiroshima that doubles as a pilgrimage site.
Toyota already operates a sprawling industrial museum complex in Nagoya. But THE MOVEUM YOKOHAMA is different — it’s temporary, experiential, and placed squarely in a tourism corridor rather than a company town.
The hours shift when the calendar turns to April. Weekday closing moves from 7:30 p.m. to 6:30 p.m. Saturday gets a modest 7:30 p.m. close. Golden Week — May 2 through 10 — gets Saturday hours.
There is no parking. Visitors walk 25 minutes from Motomachi-Chukagai Station or catch the Route 26 bus from Yokohama Station. Or they buy the combo ticket and arrive by boat.
Toyota reported operating income of 5.35 trillion yen for fiscal year 2024, the highest in its history. That kind of cash flow buys a lot of projected Klimt. Whether it buys lasting brand affinity with younger, urban, experience-hungry Japanese consumers — the demographic most likely to skip car ownership entirely — is the real question the balance sheet can’t answer.
The extension suggests the foot traffic has been strong enough to justify three more months. A further extension remains on the table. Toyota Group, it seems, is not done experimenting with what “mobility” means when nobody’s driving anywhere at all.
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