Out of 135 vehicles built worldwide, South Korea is getting 29 of BMW’s 7 Series Nero Lusso Edition. That’s more than 21 percent of total production allocated to a single market, a number that tells you everything about where BMW sees its money.
The limited-run sedan is making its first Korean public appearance at the 2026 Busan Mobility Show, running through July 5 at the BEXCO convention center. Every Nero Lusso rolls off the line in Nero Fuoco Metallic with 21-inch Individual wheels and a Space Silver coachline, available exclusively with six-cylinder power in 740i or 740d configurations.
This is the outgoing G70 generation’s curtain call. BMW has already shown the facelifted 7 Series in China, but the pre-LCI model is getting one last lap of honor in Busan before the radical makeover arrives. The Nero Lusso interior doesn’t skimp: automatic doors, Bowers & Wilkins surround sound, heated armrests, and that 31.3-inch Theater Screen that turns the rear cabin into a private cinema.
It’s not the only flagship sedan on the stand. BMW parked an i7 M70 xDrive M Performance Two-Tone Edition next to it, draped in Black Sapphire and Oxide Grey with Individual Merino leather in Tartufo. The Sky Lounge panoramic roof and illuminated M door sills complete the package.
The real red meat, though, is the M5 Touring. Its plug-in hybrid V8 powertrain, shared with the XM Label also present at the show, represents the direction BMW’s performance division is heading whether purists like it or not. An i5 xDrive40 and iX xDrive45 round out the BMW presence.
The timing here is surgical. BMW’s newest model, the iX3 50 xDrive, goes on sale in South Korea on July 6, exactly one day after the show closes. That’s not coincidence, it’s calculated foot traffic conversion.
MINI brought four vehicles to Busan, including a pair of electric JCWs and the Cooper SE Paul Smith Edition. There’s also a Korea-specific Countryman S ALL4 Dongsung Tailored Edition, a name that practically dares you to remember it. Next month, Korea’s first dedicated MINI JCW Garage will open, a standalone space devoted entirely to the John Cooper Works line.
BMW Motorrad gets two slots on the stand with the M 1000 RR and M 1000 R, completing an 11-vehicle, two-motorcycle display that covers everything from electric hatchbacks to liter-class superbikes.
South Korea has become BMW’s special edition playground. The Nero Lusso allocation is just the latest example. No other market on earth gets this kind of treatment from Munich, with limited runs, Korea-only trims, and tailored editions with names longer than their wheelbases.
Eleven vehicles across BMW and MINI, two Motorrad bikes, and a new model launching the morning after the show ends. Busan isn’t just a regional auto show for BMW Group Korea. It’s a product offensive compressed into ten days.
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