Toyota is stepping into the competitive compact pickup segment with a promising new model set to debut in 2027. This soon-to-be-launched truck will target key markets, starting with Brazil. Built on Toyota’s upgraded TNGA platform, the vehicle will offer hybrid powertrains and an optional all-wheel-drive (AWD) system, ensuring a strong presence in this category.
Hybrid Technology Inspired by the EPU Concept
The new truck draws inspiration from the 2023 Toyota EPU Concept, a fully electric prototype that captured global attention last year. While the EPU itself focused on electrification, the upcoming production model is expected to emphasize hybrid technology. This includes pairing a gasoline engine with enhanced hybrid systems, potentially offering better fuel efficiency and eco-friendliness.
Toyota EPU Concept rear view and futuristic styling
Although developed primarily for the South American market, Toyota is keeping an eye on global trends. Many see this as a strategic move to challenge competitors like Ford Maverick, Fiat Toro, and Chevrolet Montana in the compact unibody truck category.
Built for the Brazilian Market and Beyond
The truck is part of Toyota’s broader commitment to the region, backed by a substantial $2.2 billion investment. This funding will support advancements in hybrid electric vehicle (HEV) and plug-in hybrid electric vehicle (PHEV) setups. The upgraded TNGA platform will serve as the foundation for this compact pickup, along with refreshed versions of other popular models like the Toyota Corolla and Corolla Cross.
Toyota’s new hybrid technology will reportedly use a 2.5-liter engine, similar to what powers the Toyota RAV4, compatible with both ethanol and gasoline fuels—an important feature for Brazilian customers.
A Versatile Design with Practical Features
While specific truck dimensions may differ from the EPU Concept, Toyota aims to retain much of its bold, practical design elements. The concept’s unibody construction and innovative expandable rear bed should translate well into a production-ready configuration. This ensures a balance of rugged functionality and urban usability, suitable for a variety of use cases.
Toyota EPU Concept showcasing expandable rear bed design
Positioned below the Toyota Hilux, the yet-to-be-named truck will compete in a growing segment that includes notable models from Renault, Nissan, and Volkswagen, all of which are developing compact, urban-focused pickups for South America.
Eyes on the U.S. Market?
For now, Toyota remains non-committal about introducing this compact pickup in North America. The main hurdle is cost-effectiveness. As noted by Toyota Motor North America officials, pricing must remain competitive, particularly with the constraints of the “chicken tax”, a 25% tariff on imported light trucks.
However, a U.S.-manufactured version could make waves in North America’s growing compact truck category, where demand for hybrid and eco-conscious options is on the rise. The expanding compact pickup segment has plenty of potential for a strong contender from Toyota.
Technical Specifications (Expected)
| Feature | Specification |
|---|---|
| Platform | TNGA-based, unibody design |
| Powertrain Options | Hybrid (possibly PHEV), AWD optional |
| Engine | 2.5L hybrid (similar to Toyota RAV4) |
| Fuel Compatibility | Gasoline and ethanol |
| Targeted Rivals | Ford Maverick, Fiat Toro, Chevrolet Montana |
| Market Launch | Brazil (2027), potential future global rollout |
Toyota EPU side profile emphasizing sleek wheelbase
Keep an eye on this space for more updates as Toyota fine-tunes its ambitious project. Whether in South America or beyond, this compact pickup promises to redefine hybrid performance for compact urban workhorses.
