The SEMA Show 2024 in Las Vegas, held from November 5th to 8th, provided enthusiasts with an array of incredible vehicles. Among the highlights was Toyota USA’s unveiling of the SupraBird, a modern homage to NASCAR legend Richard Petty’s iconic 1970 Plymouth Superbird. The result? A stunning mix of history and innovation that captivated audiences around the globe.
A Tribute to Richard “The King” Petty
Richard Petty is one of NASCAR’s greatest legends, boasting 7 championships and an unmatched career total of 200 victories. Known as “The King,” his influence on American motorsports remains unparalleled. To celebrate both his legacy and the new partnership between Toyota and Richard’s son, Kyle Petty, the SupraBird honors Petty’s famed 43-car Superbird from 1970, which made motorsports history.
The original Plymouth Superbird was iconic for its long-sloped front nose cone and large rear wing, enabling it to exceed 200 mph (approximately 305 km/h). These design elements, paired with its dominance on the track, made it a “legendary bird” in automotive lore.
The Modern SupraBird
The SupraBird reimagines these legendary features with the body of the current Toyota GR Supra. Designers implemented a custom body kit reminiscent of the original Superbird, paired with Petty Blue paint, a color synonymous with Richard Petty’s successes. To make it even more authentic, the number 43 was hand-painted on both the doors and roof, further emphasizing its connection to the NASCAR icon.
Unlike typical modern wraps, the SupraBird’s painted finish stands as a nod to the craftsmanship and attention to detail of vintage race cars. This dedication to precision attracted considerable fanfare at SEMA, with enthusiasts calling it a “perfect blend of nostalgia and innovation.
Designed for NASCAR Fans and Car Lovers Alike
Toyota partnered with Rutledge Wood, longtime Toyota ambassador and self-described Supra superfan, to bring this concept to life. The collaboration celebrates decades of racing history while pushing the boundaries of what a custom GR Supra can achieve. The SupraBird isn’t just a decorative tribute—it’s a refined piece of engineering that bridges iconic motorsport history with contemporary design.
The Toyota GR SupraBird in its striking Petty Blue livery
NASCAR’s Legacy in Every Detail
The NASCAR heritage runs deep in every design element of the SupraBird. From its aerodynamic kit to its unapologetically bold paint, enthusiasts agree that this car lives up to the high expectations set by its forebear. By combining modern innovation and vintage style, Toyota has rekindled the spirit of 1970 in a thoroughly 2024 package.
Fans at SEMA shared glowing feedback, expressing excitement about the blend of design, history, and Toyota’s homage to one of the most celebrated figures in motorsports. It’s a bold reminder of how the past can inspire new possibilities.
Toyota’s SupraBird at SEMA exemplifies innovation, bridging motorsport history and modern engineering in a show-stopping display.
